For more than 50 years, we’ve worked with clients and partners to shape places that support everyday urban life. As our projects, sectors and thinking have evolved, it was important that our brand evolved with us.

Developed in collaboration with creative studio Rabbithole, the rebrand is not a cosmetic exercise. It is a sharper articulation of who we are today — a commercially responsive practice of architects, creative designers and technical experts — and how we approach our work.

Architecture is operating in a fast-changing environment. Commercial pressures, social change and environmental responsibility demand continuous improvement. Progressive by design reflects our commitment to refining how we collaborate, how we design and how we deliver — creating places that are more human-centric, commercially intelligent and built for long-term value.

The refreshed identity brings greater clarity and focus to how we communicate. Project stories are more concise and insight-led. Imagery places greater emphasis on people and lived experience. A new Thinking platform shares perspectives, ideas and foresight from across the practice — from established leaders to emerging voices shaping the future.

While our expression has evolved, our ethos remains consistent. Collaboration, integrity, creativity and long-term relationships continue to define Whittam Cox. Retail remains part of our heritage. Urban residential continues to shape our future. Our commercial focus remains uncompromising.

This marks the beginning of a new chapter — one that more clearly reflects the practice we are today and the direction we are heading.