West Hampstead Square


This new-build, mixed use private and social residential development revives a forgotten area in the heart of this fashionable and vibrant neighbourhood of London.


The design is inspired by the

linear patterns

of the rail lines at West Hampstead station

Ballymore and Network Rail

Project Value

Site Area
96,878 ft2
198 dwellings

Project Completion
May 2017

This new mixed use residential-led development on a former brownfield site provides a mixed tenure of private sale apartments and affordable housing. In addition a new public urban square has been added to the entrance of the site, with retail units and restaurants.

The design is inspired by the linear patterns of the rail lines at West Hampstead station.  The development is identified by three basic concepts: square, street and gardens, each one of these elements is interconnected by one of the others, this inclusive approach allows themed zones such as allotment areas, themed gardens, café/deli to serve the residents and locale. This interconnection allows easy access and servicing within this very confined site creating an inclusive feel.

We were appointed initially to provide architectural services to take the planning approved scheme from detailed design through to tender stage, including a novation agreement with the main contractor to provide construction information to deliver the project. At an early stage it became apparent the approved scheme did not meet the client’s requirements in terms of apartment layouts, so we were also commissioned to redesign the internal layouts and to obtain planning consent via S73 agreements for the changes.

The project involved a challenging site, close to the London Overground and Underground on both of its longitudinal edges, which created unique requirements and approaches for construction. As lead consultant we delivered a scheme that mitigated the in-ground vibration caused by the railways, and the high acoustic problems a site like this creates.