Evolving a national retail estate through a 40-year partnership built on trust, insight, and delivery.
Client Morrisons
Project Role Design, Executive Architects, BRPD, Client Monitoring Services,
For four decades, we’ve worked alongside Morrisons as a trusted framework architect, supporting one of the UK’s leading food retailers through growth, change and reinvention
Ours is a relationship built on long-term thinking, shared ambition and a deep understanding of how retail really works.
Operating at national scale demands more than good design. It requires commercial awareness, operational insight and the ability to deliver consistently across diverse sites, formats and communities. From new build stores to extensions, refurbishments and estate-wide rollouts, Morrisons needed a partner who understood the pressures of live trading environments and evolving customer expectations.
A trusted, long-term partnership supporting Morrisons through growth, reinvention and change.
We’ve delivered hundreds of thousands of square feet of retail space across the UK, tracking multiple brand evolutions along the way. As Lead Architects for the ongoing Fresh Look rollout, we are helping transform the existing estate—refining layouts, enhancing customer journeys and aligning stores with Morrisons’ current brand and range offer.
Our strength lies in understanding the operational heartbeat of each store. We coordinate complex extensions involving land acquisition and estate rationalisation. We work overnight in live trading environments to minimise disruption. We develop efficient models and specifications that balance brand ambition with cost control and programme certainty.
As commercially responsive architects, we align every design decision with business performance, buildability and long-term value.
The result is a modernised, resilient estate that continues to serve communities nationwide. Through consistent delivery, technical rigour and a collaborative one-team approach, we’ve helped Morrisons adapt to shifting retail landscapes while protecting what matters most: customer experience, operational efficiency and commercial return.
Forty years on, the partnership continues.
