Located within Sheffield United Football Club’s historic Bramall Lane stadium, the hotel serves both matchday visitors and year-round business and leisure guests. Ahead of its re-opening, the brief was to refresh the hotel’s identity, elevate the guest experience and reposition it within the DoubleTree by Hilton brand, while remaining rooted in Sheffield.

We led the internal and external refurbishment, working closely with the club to align operational needs with a clear design vision. Across 155 guest rooms and refurbished public spaces, the design balances global hospitality standards with local character, drawing subtle inspiration from Sheffield’s steel-making heritage and the natural tones of the Peak District.

Now complete, the hotel offers a renewed sense of arrival — welcoming, distinctive and deeply connected to its city, while working seamlessly for matchday and everyday use alike.